Another year, another Mobile World Congress, and if we learned anything this year, it’s this: everyone is concerned about the fragmentation of device platforms.
Except for the actual platform developers, of course. A number of them made it quite clear that whatever you think about platform proliferation, they’re not going anywhere.
Mobile data bandwidth consumption grew 72% in second half of last year, driven by rapid uptake of streaming video.
Mobile messaging is the optimum format for mobile advertising and is an untapped opportunity for mobile operators, said Blyk co-founder Antti Öhrling.
Messaging currently accounts for about 55% of mobile advertising, with 25% going to apps/website and 20% to search.
With its new mobile operating system, Microsoft has delivered a lesson in innovation telcos would be advised to learn.
Few emerging operators have given the nascent mobile content market the attention in deserves. As a result, they have ignored their potential to dominate the sector, which has the potential to drive operator revenues in Asia’s emerging markets.
When cellcos effectively entered the broadband access business by way of all-you-can-eat flat rates, most did so with the underlying fear that they would be transforming thems
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