mobileVAS

May 14, 2010

KCC orders operators to cut promotions now

The Korea Communications Commission (KCC) wants the country’s mobile operators to limit spending on promotions to 22% of total revenues by the end of the month.
 
The commission made the ruling in March, but gave no firm introduction date, only saying the measure was to be introduced by year-end.
 
It announced yesterday that the 22%

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March 8, 2010

Korean regulator wants marketing culled

The Korea Communications Commission (KCC) has announced plans to limit telcos’ marketing spending to less than 20% of sales by 2011.
 

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