HCL Infosystems in association with Nokia is planning to come up with a joint venture in India which will offer value added services (VAS) and entertainment content directly to consumers.
“An important part of our future distribution strategies in India is that we want to ensure that our value added services and entertainment offerings are readily available to all consumers, adding that this arrangement is a natural continuation of our long term collaboration with HCL in India,” said D Sivakumar, VP & MD Nokia, India.
The tie-up aims to offer such services by this year subject to regulatory approvals.
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Mobile value added services market is expected cross 12000 crore in 2009. Indian Companies like Bharti Airtel and Reliance Communications announced decent revenues from Value Added Services (VAS). Mobile VAS market news: …
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Tata Indicom today announced a partnership with Indusgeeks Solutions Private Ltd whereby it will extend its ongoing Suno Dil Ki Awaaz campaign into the virtual world. To compliment the initiative, Tata Indicom will launch an interactive ‘virtual competition’ involving Virtual Worlds and Talent Hunts.
The partnership will result in Tata Indicom creating its own virtual island in the digital space where apart from participating in the contest and getting to know detailed information about the firm’s products and offerings, such visitors can also enjoy the soft properties on the virtual island like games, songs and other interactive program.
“With the exciting Second Life initiative, we continue with our tradition of launching many industry-firsts,” said Tata Teleservices Limited’s Chief Marketing Officer Lloyd Mathias. “The digital world is evolving at a fantastic pace—cutting across geographical and cultural barriers—and we firmly believe that the Virtual World has a huge outreach potential for businesses.
The current brand ambassadors of the company will also be present in the virtual world in their respective virtual avatars. People from anywhere across the globe are allowed to participate in the campaign.
“We are thrilled to partner with Tata Teleservices and create a benchmark initiative,” said Siddharth Banerjee, CEO, Indusgeeks Solutions Pvt Ltd, said. “Tata Teleservices has demonstrated true thought leadership in the domain of digital marketing by using this interactive, immersive 3D medium to convey their brand story. Indusgeeks is glad to be partnering Tata Indicom in this first initiative of its kind in the Indian context,” he added.
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Tata Teleservices in tie-up with Impetus Technologies launched Mandi Bhav VAS in Punjab which aims to provide spot prices from approximate 3,000 local commodity markets across the country for about 500 major commodities.
“This latest service for Tata Indicom subscribers will help farmers and commodity traders get spot prices from all markets for commodity of their interest in real time, enabling them to make more informed and prudent buy and sell decisions,” said TTSL COO (Punjab, HP) TPS Walia.
The services are charged Rs 30 per month.
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Virgin Mobile India launched its ‘New Thumb Rule’ SMS scheme promising to revolutionise the SMS medium and mainly targeted towards the youth.
Under the new scheme, subscribers will be offered 100 SMSes daily including both local as well as national and will be charged only for the first 3 messages of each type. “New Thumb Rule is a new revolutionary youth-focused proposition by making SMS the new voice of the youth. The youth love to send SMSes and we”ve almost made it free,” said M.A. Madhusudan CEO, Virgin Mobile India.
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